Thoughts, Ideas, and Concepts by Sandra Parks

Posts tagged ‘Marketing’

Good Information, email the author for questions.

Personal BrandingBusiness sucks.
Layoffs abound.
Job stability is wavering.

Will you panic or prosper?

If you want to accomplish the latter, remember this three-word philosophy: Anonymity is bankruptcy.

That’s why we’re going to explore three tactics for elevating your visibility:

  1. Exert your distinctiveness.
  2. Prepare to be vulnerable.
  3. Be smart, not a smarty-pants.

When executed consistently, these practices will capture the attention of potential employers, thus contributing to a greater awareness of the value you bring to the company.

1. Exert your distinctiveness.

As an executive, the net worth of your human capital is a function of your expertise. So, the three questions you need to ask yourself are:

  • What are you known for knowing?
  • Who is already attracted to you and sees you as a resource?
  • What have you done, specifically – in the last 24 hours – to amplify that expertise within your company?

Once you’ve identified and evaluated your true expertise and inventoried your negotiable personal assets, the next challenge is to assert that distinctiveness in every possible personal-branding touchpoint: questions you ask, answers you give, e-mails you write, meetings you attend and conversations you hold.

The cool part is, asserting your distinctiveness elevates your visibility. Elevating your visibility attracts more responsibility. More responsibly increases the net worth of your human capital. And an increased net worth of human capital compels potential employers and solidifies your job security.

Remember: If your presence makes a difference, your absence will make a different. You want people to start asking where you are when you’re not around. You want to become so invaluable that you become noticeable in your absence. Executives like that get hired and rarely get laid off. What are you known for? What are you known as? And what hard-to-copy capabilities do you possess that position you distinctively, effectively and continuously?

2. Prepare to be vulnerable.

Vulnerability is attractive. Vulnerability is approachable. Vulnerability is strength. Even President Obama – during his first month in office – recently owned up to the media for his poor appointee choice.

“I’ve got to own up to my mistake,” Obama told NBC News. “I’m frustrated with myself, with our team. … I’m here on television saying I screwed up.”

Look, we’re all a bit nervous. And we’re all a bit vulnerable. The danger is when we’re not willing to disclose that vulnerability by practicing radical honesty. So here is my suggestion: Dare to be dumb.

In my workshops and seminars, I challenge people to increase their usage of the phrase “I don’t know.” It cuts down on the pressure to know everything. Plus, pretending like you do know when you don’t cracks your foundation, your integrity.

It’s a falsehood in your personality, and during interviews employers can smell it. Being vulnerable, however, means being secure enough to be who you are, even if who you are is wrong. What’s more, in a sea of gargantuan professional egos, your vulnerability will stand out as a refreshing change. Are you willing to admit your ignorance? Are you someone others can feel dumb in front of?

Remember: When you maintain this attitude of approachability, your employees and your potential employers will respond to (and have more respect for) you. How are you branding your honesty? Are you willing to take the lead with your integrity and become someone others can be vulnerable in front of?

3. Be smart, not a smarty-pants.

Yes, human capital is a function of knowledge. At the same time, there’s a fine line between being smart, and being a smarty-pants.

Here’s the difference: Smart people attract others; smarty-pants people alienate others. Smart people are trusted with greater responsibility; smarty-pants people are avoided.

Next time you attend a department meeting, consider this three-step, unforgettable strategy:

  • Bite your tongue. Don’t say anything until the last five minutes of the meeting. That way you can collect you thoughts, clarify your position and speak confidently. By looking around, listening and learning first, your comment will contain its maximum amount of brilliance.
  • Come out of nowhere. When the meeting leader says, “Does anybody have any questions?” or “Any final thoughts before we finish?” you raise your hand and say: “I had an observation …” All the people in the room will turn their heads, rotate their chairs and look in the direction of the one person who hasn’t said anything all morning – you.
  • Articulate your idea. This is the best part. See, if you only say one thing, it becomes more profound because scarcity creates a perception of value. What’s more, the longer you wait to say something, the more everybody else will want to know what you’re thinking. Ultimately, your calmness, patience and quietude will draw them in. In the words of our mistake-friendly president, “Power grows through prudent use.”

Remember: Let go of the need to prove how smart you are by always adding some super-intelligent comment or asking some super-tricky question. You can still be smart – and be perceived as being smart – without looking like a know-it-all jerk. Are you sharing your knowledge or showcasing it? Are trying to elevate your visibility or be the center of attention?

Look, times are tough – tougher than they’ve been in a long time. But you’re tougher. And I’m confident you’re going to make it out alive!

Challenge: Pick a few of the strategies from this list that work best for you. Customize your visibility plan according to your unique skills and passions. And remember those three crucial words … Anonymity is bankruptcy.

Let me ask ya this: How are you elevating your visibility?

Let me suggest this: For the list called, “30 Ways to become the Most Interesting Person You Know,” send an e-mail to me, and I’ll send you the complimentary list!

Scott Ginsberg, a k a, “The Nametag Guy” is the author of eight books and an international professional speaker. He’s been recognized by The Wall Street Journal and 20/20 as “The Authority on Approachability.” And, as the producer of NametagTV, he teaches professionals how to GET noticed, GET remembered and GET business. To rent his brain, email scott@hellomynameis scott.com.
 

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Let’s Help Support Each Other

1.  Company Name: F2B

What I Do: Couture Online Boutique for sizes 12-24

Website: under construction , will be unveiled January 2010

Areas to be served: National/International

2.  Company name: VISIONS

Visions is a Public Relations ,Marketing and Event Management business. I work with individuals, small businesses and corporations. I utilize strategic campaigns,image development,and consultation to promote and present their goods and services .I specialize in sports and entertainment but no job is too big or too small

Website: http://www.visionsct.com

Areas served: USA

Twitter www.twitter.com/AgentLME

3.  Company name: Exceed Resources

What you do (in 20 words or less): Personal development, career success workshops and career coaching — helping you experience greater success in work and life.

Website: http://www.exceedlearning.com
http://www.exceedworkshops.com

Areas served: Dallas-based, national and international clients

Facebook fan site: http://tiny.cc/exceedFB

Twitter: exceedlearning

4.  Company name: Liberty Travel Woodfield Mall, Schaumburg, IL
What you do: Make travel dreams come true. I plan upscale vacations all around the world. My specialities are Hawaii, Carribean, Mexico, Honeymoons/Destination Weddings, Family and Group vacations.
Website: http://www.libertytravel.com
Email: coulterp@libertytravel.com

5.  Company Name: Cake And A Prayer ( http://www.cakeandaprayer.com )

http://www.facebook.com/cakeandaprayer , http://www.twitter.com/cakeandaprayer

We offer products and gifts that allow spiritually-minded women to experience and share the power of C.A.K.E. (Compassion, Appreciation, Kindness and Encouragement). Our products include delectable pound cakes, 100% natural soy candles, and C.A.K.E. inspired apparel beautifully packaged in ur signature cake box. 96% of our customers surveyed said it is the most “unique gift” they have ever received. 2 to 3 day shipping available to anywhere in the U.S. Become a facebook fan and take advantage of special offers.

Email: info@cakeandaprayer.com or kcorley@cakeandaprayer.com

6.  Company name: Aerobics, Yoga & More Fitness and Dance Studios

What we do: We offer group and individual Yoga, Pilates, Zumba, Kickbox and Dance at our studio and to corporate clients onsite.

Websites: http://www.AYMFitness.com & http://www.Altheatized.com

Areas served: Atlanta

Facebook fan site: http://tiny.cc/HGMXT

Twitter: http://twitter.com/Altheatized

7.  Company Name: Acupuncture Works
As a licensed acupuncturist, I provide acupuncture treatments to help relieve such conditions as infertility, digestive problems, and pain.
Website: http://www.acuworks.net
Areas served: Greater Atlanta
Facebook Fan Site:
http://www.facebook.com/#/pages/Atlanta-GA/Acupuncture-Works/124090266337?ref=ts
Twitter: http://twitter.com/kerriwinston

8.  Company Name: Soulfully Speaking (Photography and Poetry)

What I do: Photography – Portraiture (individual, engagement, maternity, baby, family, etc), Weddings, Events, Products, Digital Photo Albums, DVD Slideshows

What I do: Author, Poet

Websites: http://www.soulfullyspeakingphotography.com and http://www.soulfullyspeaking.com

Blog Site: http://www.soulfullyspeaking.wordpress.com

Areas Served: Based in Washington, DC Metro Area, but will travel

Contact me: cipriana@soulfullyspeaking.com

Facebook Fan Site: http://www.facebook.com/pages/Largo-MD/Soulfully-Speaking-Productions/67466426965

9.  Company name: MLE Realty & Property Management, Inc
What you do (in 20 words or less): Assists buyers, sellers, investors, and renters in attaining property in the Memphis metropolitan area.
Website: http://www.mlerealty.com
Areas served: Memphis metropolitan area
Facebook fan site: http://tinyurl.com/y8zqm6p

10.  *Company Name*
Mary Kay, Inc.

*Role*
Independent Beauty Consultant

*What I Do*
Enrich the lives of women by helping them discover how to let their true inner beauty shine through!

*Website*
http://www.marykay.com/daniellelove

*Email*
daniellelove@marykay.com

*Areas Served*
Based in Metro-Detroit, MI — but, currently service clients world-wide;

>>Be sure to contact me if you’re interested in Mary Kay products and/or creating a business opportunity for yourself!

11.  Company name: Vizion Group LLC
What you do (in 20 words or less): We help small businesses and non-profit organizations fulfill their missions. We offer Organization and Financial development and training.
Website: http://www.viziongroupllc.com
Areas served – Nationwide

12.  Company name: SAP Taxes
What we do: We professionally prepare income taxes for individuals, small business, HOAs, and S Corps
Website: http://www.SAPTaxes.net
Areas served: USA and the US Army world wide

13.  Company name: Bellybuttonboutique.com, LLC

What you do (in 20 words or less): Online store that offers products of comfort for pre and postnatal women

Website: http://www.bellybuttonboutique.com

Areas served: All of U.S.

Facebook fan site: http://tinyurl.com/yhzty2o

Twitter: bbuttonboutique

14.  Company Name: NAMC Services, Inc.

What I do: Electronic Medical Records training and consulting

Email: EMRQuestions@gmail.com; andrea@namcservices.com

Areas Served: USA

15.  We are a full service Real Estate Company. WhiteHawk Larson Realty
http://www.whitehawkrealty.com
Commercial Sales and Leasing
Residential Sales and Leasing
Short Sales Specialist, Foreclosure sales, REO( Bank Owned)
Loan Modification

If you are in a mortgage call your lender and ask to be considered for President Obama’s HAP program. If you need assistance or know of someone who may let us know. Our clients are getting their rates reduced and payments lowered. Call for more details. Visit our website for more information or you can call me at 469-628-4542.
email: shellytherealtor@gmail.com

17.  Company Name: B Joy S, Incorporated

What I do: Business/Leadership Development, Grant Writing, Team Building and Personal Development Strategy

Website: Coming Soon! Bjoys2005@hotmail.com

Areas Served: USA

Facebook Fan site: B Joy S, Incorporated

Twitter: Bjoys

18.  Company Name: Suddenlink Media
What I do: Cable TV advertising sales and marketing on cable networks, i.e. BET, Lifetime, USA, CNN, ESPN…..etc
Email: linette.perry@suddenlink.com
Area Served: MS, ARK, LA, TX and others

19.  Company Name: CAREER Event Pros
What I do: Produce & Execute professional Career & Business Networking Events and Career Expos. We promote career advancement opportunities and resources.
Website: http://www.careereventpros.com (revamped 01/01/2010)
Email: info@careereventpros.com
Twitter: CareerEventPros
Areas Served: Atlanta

20.  Company Name: Blueprint for Style

What I Do: Blueprint for Style is an Image Consulting & Personal Styling company. We work with individuals to develop their own personal style and image fundamentals; and we work with business on Image & Style Management training

Website: http://www.blueprintforstyle.com

Areas Served: USA

Email: barnettm@blueprintforstyle.com

Twitter: Blueprint4Style

21.  Company Name: Melange Coffee

What I Do: Independent distributor with Organo Gold and we sell Gourmet coffees, green tea and hot chocolate infused with Ganoderma. We also offer ganoderma nutraceuticals.

Website: http://www.melangecoffee.com

Areas Served: USA, Canada, Jamaica, Bahamas, Peru, China, Phillipines, Chile, Mexico

Email: ada@melangecoffee.com

Twitter: adansmith

22.   Company name: Harper & Harper Creative Group, LLC

We create cost-effective and memorable campaigns with branded promotional products. Custom Imprints, Branded Apparel, Executive Gifts, Tradeshow Giveaways and more!

Website: http://www.harperandharpercreative.com

Areas served: All of U.S. & Internationally

Facebook fan site: Harper & Harper Creative Group

23.  Company Name: C & S Webb

What We Do: We are an eMerchandising company founded in November 2007. We provide the quality specialty products. We sell to customers, businesses and provide products to groups & churches for fundraising.

Website: http://www.cnswebb.com

Areas Served: National and International

Facebook Fan site: http://www.facebook.com/pages/C-S-Webb/161733954957

Twitter: http://twitter.com/cnswebb

24.  Company Name: Z. Hall Literary Agency

What I Do: Find publishing deals for writers. Establish long-term relationships with writers and help them develop their careers.

Website: http://www.publishersmarketplace.com/members/zhla

Facebook: http://www.facebook.com/pages/Z-Hall-Literary-Agency/178612135605

Areas Served: National and International

Twitter: http://twitter.com/zhla

25.  Company name: Scribe, Etc.
What you do: Scribe, Etc. is a business consulting, marketing / corporate communications and author services firm. We help businesses be better communicators; we help authors to become author-entrepreneurs.
Website 1: http://www.Scribe-Etc.com (Business / Marketing Services)
Website 2: http://www.Scribe-Etc-Publishing.com (Independent Author Services)
Areas served: Worldwide

26.  I’d like to introduce you to FinePoint Communications, LLC. Founded about a year ago, my company specializes in brand and message development, especially for entrepreneurial and mid-sized businesses. In addition, I offer a full range of corporate marketing and communications services, leveraging my many years of Fortune 500 communications experience.

Read more about us at http://www.finepointcommunications.com . You can also contact me directly at 571.432.6075, or via email at kimg@finepointcommunications.com.

27.  http://www.greekkeystore.com

I serve all of the U.S.

28.  Company name: Green2Wealthy
What you do (in 20 words or less): PART TIME- I am both a home based business consultant and an Independent Marketing representative for a wellness company promoting toxic free products.
Website: http://www.green2wealthy.com & http://www.green2healthy.com
Areas served: USA; however, currently focusing on Northwest, IN; Mokena, New Lenox, Dupage County, Il

29.  Company Name: Professional Ladders

What I do: Resume Reviews,Critiques, and Development

Website: Coming Soon! Email Address : professionalladders@gmail.com

Areas Served: USA

Please stay connected to this blog.    There will be more added.  Also if  you are interested in show casing your company and/or talent please leave me a message with your information formatted just like these listed her.  Thanks and HAPPY NEW YEARS to all.

MORE NETWORKING HELP!!

Free Marketing Strategy Part 1-How to Generate 10-30 Leads Per Day Using Facebook?

Over the past 8 or so years that I have been involved in network marketing I have seen and used different formats to generate leads for my businesses both free and paid. Most people do not have the cash to invest into their home based business especially in the beginning so the free strategy of the day is Facebook.

Facebook is the most powerful social media networking platform out there today and you can use it to generate leads for any business for free. The great thing about Facebook or social networking in general is that it does not matter if you are involved in MLM, direct marketing, affiliate marketing, online or offline business you can easily connect with like-minded individuals and the only thing it will cost you is a little bit of time and effort.

Facebook is-
-Ranked #2 globally by Alexa.com and #3 in the United States
-Gets over 600,000 new signups every single day
-Currently has over 300 million active users. The population of the world is around 6.7 billion so around 4-5% is logged onto one website which is Facebook.

Now I don’t know about you but that information itself is very powerful. Now out of 300 million active users I am sure you can find some people to connect with who are interested in whatever you are promoting. That brings me to this point what should you be promoting on social networks. It is very important that you promote yourself and the value you can bring to whatever industry you are involved in because even though you can meet business partners on Facebook it is still considered a social network so you have to be careful how you go about making connections so that you do not seem like a scammer.

You want people to ask how and what. How do I get results with my business? How do I connect with you? What do I need to do? You do not want people to ask why and who. Why are you bothering me? Who are you?

To use Facebook to your advantage do the opposite of what mostly everyone else is doing. When I look at my Facebook newsfeeds and status updates I see many people promoting the flavor of the month, jumping on one opportunity to the next, promoting 10 businesses at a time, and harassing and chasing everyone on Facebook. No one wants you slamming your network marketing company or business opportunity in their face every time you get a chance.

The most important brand you must promote is the Brand “You”. It is not your favorite home based business. Avoid the mentality I call “The Amusement Park” mentality. I see many networkers with this mentality jumping on one ride to the next and they see the MLM company or business opportunity with the most buzz (the ride with the longest line) and they feel this must be the thing to do. Remember in order to start generating daily leads to your business from Facebook you must provide value. I just wanted to set a foundation on how powerful this free strategy can be if used correctly. In Facebook Free Marketing Strategy Part 1 continued I will touch on what actions you should take and how to go about doing them to generate 10-20+ leads daily on Facebook.

Eb Udofia
Business and Life Builder
919-570-5000
ebudofia@gmail.com
http://www.fixalife.com

PS..Excited About Your Network/Direct Marketing Business But On A Tight Budget. This 76 Minute FREE Tutorial Will Show You How to Sign Up New Reps and Generate 20+ Leads a Day From 30 Mins a Day on Facebook.
=> http://www.fbresults.com

11 Free Ways to Distribute Your Press Release!!!!

Check out these website:

PRWeb

1888Pressrelease.com

ClickPress.com

free-press-release-center-info

i-newswire.com

newswireToday

PRleap

PressReleasePoint

PRFree.com

PRWeb Direct

PRZOOM

Sandra Parks, MBA, 972.569.7938/saprpm@yahoo.com

This is so true!!!

Value of a Lead

“The indispensable first step to getting the things you want out of life is this – decide what you want “

Ben Stein

Last week we talked about finding good qualities in all people- including leads you just met. This week we will take a quick look at the potential Dollar value loss of each lead that you let slip away, and how important it is to make sure you keep them as a client and build a relationship with them. Always recognize that today’s first-time client can be 4- 7 potential transactions in the future, and that is just the beginning. If you take a closer look at this, and if you go with the low end assumption that every client on average refers you one new client over their life cycle- you can quickly understand the value of developing relationships over time.

So let’s take a closer look at this and use the assumption that each client sends you just one new client over their life cycle. It is easy to recognize that each client is worth a lot of revenue over their average life cycle when you set this up as a diagram. Go ahead take each client and add one referral and keep going deep with it 5 years, 10 years, and 15 years. Can you quickly see how important it is to value each lead and each relationship no matter what your average commission may be?

Now the key is can you continue to develop techniques to enhance these relationships -that is what separates the best from the rest. We will explore this topic more next week

I hope this has emphasized the importance of why you should build strong relationships with each and every prospect and client you meet.

It is not easy and takes a lot of time and effort, but it is the way all top Real Estate sales professionals build their business

To your success!

Michael Cosentino

Michael is the co-creator of http://www.REOSalesExcellence.com, which has trained hundreds of agents nationally on how to build a successful REO business. He is also the founder of http://www.FindREOAgents.com, a national directory that connects thousands of REO Real Estate Agents and Asset Managers from across the country. He has a passion for helping people avoid foreclosure, which he has brought to life with his investment and mitigation firm, Global Capital Management. His mortgage organization, Global Capital Mortgage, specializes in helping serve the distressed marketplace. To learn more about Michael, add him as a contact with this email: mc@michaelgcosentino.com

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